המושג "נוכחות מנהיגותית של מנהל בית הספר ברשתות מדיה חברתית" ומדידתו

Social media has become an essential part of our life. In the education system, it represents the social and professional networks among school community and forms a virtual "hidden," informal sub-organization, which interacts alongside and with the formal organization and may share its unique laws, values, and norms. This study aims to provide a validated tool for measuring teachers' perception of "principal's leadership presence in social media networks". Participants were 235 teachers – 180 (77%) women and 55 (23%) men. The final version of the research tool was a 14-item questionnaire, with items rated on a 6-point Likert scale. Exploratory Factors Analysis and Confirmatory Factor Analysis revealed four modalities of lingering leadership presence of the principal in social media networks: branding and communicative, transformational, supportive-protective, and enforcement presence. This study highlights the importance of additional administrative responsibilities of educational leaders, as they are perceived by school faculty. This tool can also provide principals and educational policy designers with a plan to regulate the socio-professional relationship among the school's stakeholders.